Prior to the official opening of the SCC , marketing efforts were undertaken jointly by the PSA and the Singapore Tourism Board. Today the Asia Pacific has become a cruise playground for international cruise ships, as traditional cruise areas in other parts of the world are fast becoming saturated and repeat passengers are looking for fresh, new and idyllic alternative cruise destinations.

The SCC is only a 15-minute drive to Orchard Road, the heart of the city's tourist belt, and 25 minutes to the Singapore Changi Airport. Since Feb 2003, the North-East Line of the Mass Rapid Transit system has been operating from the HarbourFront Centre. This underground subway stops at scenic tourist attractions such as Chinatown and Little India.